Perfect Outfit

The Perfect Match has existed since the 20's and continues to be advertised in films, in commercials and in the creations of the most famous make up artists. Many actresses in the past wanted to have matching lipstick and nail polish and Marylin Monroe was one of them...

Even today those who dictate fashion propose the Perfect Match but there are millions of women in the world who have their hands done in professional salons and none of the leading companies in the nails market also makes lipsticks.

So we want to be an opportunity for those millions of women who would like to make the match (because it is elegant, fashionable and contemporary) but can not find the right products. 

From today in our online store and in all beauty touch points (beauty salons, hairdressers, pharmacies and perfumeries) will finally find the perfect match for them.

Starting from a deep and sincere respect for women and all the things they do during the day we are guided by the idea of giving them solutions to everyday problems such as the choice of accessories, the match between clothes and makeup ...

Hence, WOW™ lipsticks were born. We came up with an exclusive formulation that would add value and simplify your beauty routine:

Lasting (to keep every woman looking perfect), safe (paraben-free and dermatologically tested), color (the world's favourite), comfortable (essential for feeling comfortable) and moisturising (essential for our lips).

Why a professional line? Because the market has changed! With the advent of semi-permanent nail polish in 2010, more and more women are getting their nails done in salons, but there wasn't a lipstick line dedicated to matching nails. In fact, in the professional market, the leading companies in the nails only deal with nails. We are the first!

WOW™ was born to amaze, surprise and excite women.

WOW™ is the first line of Professional Liquid Lipstick created to match the colors women wear, from nails to accessories.

Professional because it has an exclusive formulation that's at the top of the world market - it lasts all day without staining teeth or glasses, it's waterproof and won't fade in the sun for 36 hours! It also doesn't dry out your lips (it moisturizes them!) and it feels like you're not wearing anything at all.

Liquid because the predominance of liquid lipstick is now well established and the flaw of difficult application has been eliminated thanks to an exclusive brush (GBrush).

Lipstick because it is definitely the beauty accessory par excellence among the make-up and there was no dedicated line to match the most important nails brands.

WOW™ is above all LIFESTYLE because it is an exclamation that indicates astonishment, satisfaction, enthusiasm, excitement and surprise and these are the emotions we want women to feel by developing products of the highest quality and all with a WOW™ effect.